Marketing and E-Commerce 101

It's been said, that audiences don't read articles, they read headlines. If you want to develop a following or traffic to your site, you have to create headlines that stir up interest. Headline creation is both an art and a science, both revered and respected by marketers and content creators.  Don't believe me? Go to your favorite news or blog site or to bbc.com, wsj.com, huffingtonpost.com Which headlines caught your eye? Which ones actually stole your attention? If you want to build a following, you'll want to make to headlines that do just that, grab a readers attention.  We marketers and communication specialists are meticulous about the messages we send because we know we only have a few seconds to get your attention. In order to position ourselves for the e-Commerce win, we have to be very strategic about what we write and how we write it. Also, headlines are also a great way to provide direction for your blogging or general content c...

The world isn't ready for you yet...or is it? Welcome to the wonderful world of blogging, a practical tool for understanding e-Commerce ! Here's your chance to share your experiences, research, opinions, and general insights with the world.  This is your chance to connect with your community, your content community, those who share your interests, passions, skill sets, and other relevant gifts. But where to begin? Here’s how to get started: 1) Identify your passion! What is that you thing that you can talk about for hours? What do you read or listen to all night without getting exhausted? What is the topic that zaps your out of the dull moments of the day or that you're absolutely obsessed with? Is it family? Food? Relationships? Technology? Ask yourself this, what type of media are you constantly consuming? What types of articles or images hold your attention the most when online o...

Where was the last place you did your shopping? Sounds like a Family Feud question, because where we shop has changed so much over the years. In the 80's, you'd often hear people say something like "at the mall". In 2018, you hear people say "online" or "Amazon" like they are your local retailers around the corner or just up the street. Ever consider the variety of places we do our shopping from these days? We shop in our cars while Uber takes us to our next destination, we shop in between classes, we shop while sitting at home when we're supposed to be doing homework. I've even heard it said that the Internet isn't a place people log onto anymore. It's practically where we live. With devices that connect us to the Internet at any and every given point in time, people are "window shopping", selling products, referring friends, and purchasing items online 24/7. This is what e-Commerce, short for electronic comme...

Electronic Commerce  This course is an amazing opportunity to learn more about how to build and grow business online. Too many think that e-commerce is a modern day lottery, where people get rich and famous simply from posting things online. Because of sites like Amazon, YouTube, and Google, people think that doing business online is easy, despite concerns about privacy and safety. They think because "everyone is online", the money will come if they just start putting things on the web.  Some have ambitions to become the next newest Internet sensation. You'll see them post books, pictures, videos, and a variety of things online. You know who they are. The ones who ask you to share their posts. The ones who are following and friending people online nonstop in an effort to increase in popularity. Though I applaud the entrepreneurial endeavors, there's a better way to market and sell your products other than by making redundant posts to the same old friends a...